AUTOMOTIVE MARKETING
COMPENSATION BENCHMARK
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2026 FIELD REPORT · LIVE AGGREGATES

What dealership marketers are paid, what they own, and whether they’re staying.

A deeper read of the anonymous benchmark: pay bands, scope, leadership, benefits, retention pressure, and the relationships hiding across the answers.

Built to reveal patterns, not people. Every displayed statistic uses at least 15 valid responses; prevalence needs at least five people on both sides. Results refresh in five-response batches. No raw rows, employer names, exact salaries, identifiers, or drill-down filters exist.
Building the protected field report

Calculating fixed aggregate statistics…